Fine Hygienic Holding, is a wellness company with dual headquarters in Amman, Jordan and Dubai, UAE, founded in 1958 by Elia Nuqul. Its current CEO is James Michael Lafferty. FHH mainly specializes in the production of personal care and hygienic products, including sterilized facial tissues, kitchen towels and toilet paper, baby and adult diapers, as well as natural, healthy beverages after obtaining a majority stake in the Arabian natural food and beverage brand, Nai Arabia Food Co, and a recent addition of personal protective equipment (PPE). FHH employs over 3,500 people of more than 30 different nationalities, operating in Jordan, Egypt, Saudi Arabia, the UAE, and Morocco, and serves over 80 markets across the Middle East, Africa, Europe, Asia, and the USA. In 1952 Elia Nuqul, a Palestinian refugee, established Nuqul Brothers Company, a modest trade and import business for food and consumer goods. Nuqul went on to expand his original business into the production of hygienic paper products and founded Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958. After its beginning in Jordan, the company opened a converting factory in Saudi Arabia, then Egypt, then the UAE, and in 1991 Fine Hygienic Holding opened its first paper mill in Egypt. Following this expansion, the company began to expand beyond the region to enter markets on an international scale in Europe, Asia and Africa. In 2015, Standard Chartered Private Equity acquired a minority stake in FHH, investing US$175 Million. Then, in 2019, the long-standing senior leadership of Standard Chartered Private Equity formed a company called Affirma Capital which now owns that stake of FHH. In 2019, FHH further expanded into the wellness industry, acquiring a major stake, in the Arabian natural food and beverage brand, Nai Arabia Food Co.
Infused with a special touch of real cotton
Sterilized for germ protection
Highly absorbent and dry quickly to avoid any bacterial buildup
Ensure superior protection for you and your family
Killing 99.99% of germs and viruses during our manufacturing process
